Toolkits
Farmers Market Toolkit Series
A three-part resource guide created to help West Virginia farmers’ markets organize effectively, promote their markets, and build a thriving vendor community.
Part 1: Marketing Your Market
Build a recognizable brand and learn how to effectively promote your market to vendors, shoppers, and the community. This toolkit includes strategies for marketing, outreach, and strengthening your market’s visibility.
Part 2: Structure, Management & Finance
Learn the essential operational and financial components of running a successful farmers’ market in West Virginia. This guide covers organizational structure, budgeting, management practices, and long-term sustainability planning.
Part 3: Vendor Recruitment & Retention
A strong market starts with strong vendors. This toolkit focuses on strategies to recruit new vendors, support existing ones, and create a market environment where businesses can thrive.
Start A Farmers Market
Resources to Help Your Market Grow and Thrive
Starting and sustaining a successful farmers market takes planning, organization, and community support. WVFMA provides practical toolkits and guides designed to help West Virginia markets build strong foundations, attract vendors, increase community engagement, and create long-term success.
Whether you’re launching a new market or strengthening an existing one, these resources are here to help every step of the way.
Featured Resources
So You Want to Start a Farmers Market
A practical step-by-step guide for launching a new farmers’ market in your community. This resource also serves as a valuable evaluation tool for existing markets looking to grow and improve.
SNAP & EBT Posters
Free downloadable posters designed to inform SNAP/EBT participants that plants and seeds can be purchased at farmers’ markets using their benefits—helping increase food access and community awareness.
SNAP/EBT Toolkit
This collection of SNAP/EBT resources includes helpful guidance, examples, and planning tools to support markets interested in expanding food access programs. While some materials originate from neighboring states, many resources—including grant guidance, budgeting examples, and outreach ideas—can be adapted for West Virginia markets.
Building Stronger Markets Across West Virginia
WVFMA is committed to providing resources that help farmers’ markets succeed, strengthen local economies, and expand access to fresh, local food throughout the state.
Need additional guidance or support? Contact WVFMA to learn more about available resources and assistance.
Harvest Calendar
Get Involved
Become a WVFMA Member
Connect with a statewide network dedicated to stronger farmers markets and local food systems. Access resources, training, and opportunities to grow your impact.