Team and Board of Directors

WVFMA Team

Staff

Holly Morgan

Executive Director

Holly Morgan is an advocate for conservation and agriculture in West Virginia. As Executive Director of the West Virginia Farmers Market Association, she works to strengthen local food systems and promote sustainable farming.

A Wetzel County Conservation District Supervisor and former Secretary for the West Virginia Association of Conservation Districts, she has played a key role in conservation efforts. With experience in manufacturing logistics, plant management, and tourism, she understands the connection between agriculture, economic development, and conservation.

Holly has also led tourism development efforts as President/CEO of the Wetzel County Convention and Visitors Bureau and The Movie House Inc., promoting economic growth and cultural events, including the award-winning Back Home Festival.

She holds a BAS in Business Administration with a specialization in accounting, graduating Magna Cum Laude from West Virginia University at Parkersburg. Holly is committed to protecting natural resources and fostering resilient farming communities.

Victoria White

Outreach Coordinator

Wheeling, West Virginia native Victoria White serves as the Outreach Coordinator for the West Virginia Farmers Market Association, where she works to strengthen farmers markets, support local producers, and expand access to educational resources across the state. Drawing on her experience as Vendor Manager for the Public Market, a year-round farmers market and natural foods store, she brings a deep understanding of the challenges and opportunities facing farmers, market managers, and local food systems.

In addition to her work with WVFMA, Victoria serves as the District Administrator for the Northern Panhandle Conservation District, where she collaborates with farmers, community members, and partner organizations to promote conservation education and the implementation of conservation practices.

Rooted in a long line of farmers and land stewards, Victoria lives and works on her family’s farm alongside her family, where they raise poultry, grow produce, and create value-added agricultural products. She is a lifelong advocate for agriculture, a novice beekeeper, and an enthusiastic plant lover. Victoria holds a BS in Integrated Marketing Communications from West Virginia University and is a certified WVU Extension Master Gardener, lifelong 4-H’er, and farmer. Her passion for local food, conservation, and community engagement drives her commitment to helping West Virginia’s farmers markets and agricultural communities thrive.

Board of Directors

Jeanie Smith

President

Jean has retired from the West Virginia Department of Agriculture. She served as the Director of Marketing and Development from 1999 until her retirement in 2015. She was in charge of developing various farmers’ markets in WV. She served as the WVDA representative for Capital Market in Charleston, which grew from the former Charleston Farmers’ Market, operated by the Department of Agriculture. She was instrumental in the development and growth of the Senior Farmers Market Nutrition Program in West Virginia. Jean remains passionate about her love of agriculture in her retirement.

Kacey Gantzer

Vice President

Kacey Gantzer is a West Virginia farm advocate with deep roots in agriculture. Raised on a former dairy farm in Ohio County, she grew up inspired by her grandmother, the first female County Farm Bureau president in WV. Kacey has spent her career working to support the state’s farming community, from selling organic produce at the Wheeling Farmers Market to leading efforts at Grow Ohio Valley.

As the Technical Lead Planning Coordinator for the WV Department of Agriculture, she works behind the scenes to strengthen farmers’ markets and help farmers grow their businesses. With a Master’s in Organizational Leadership, Kacey is focused on empowering future agricultural leaders—especially her two daughters—while working to create a more sustainable, connected food system across the state.

Lisa Jones

Secretary

Lisa has lived in Morgantown, WV, since 2005, when she initially landed there to attend West Virginia University. She earned a B.S.A. in Animal and Nutritional Science in 2009 at WVU and an M.S. in Agriculture, Natural Resources, & Design from WVU in 2011. She is currently working on a Ph.D. in Human & Community Development with a research focus on food systems.

Lisa has been the Program Coordinator for the West Virginia University Extension Service Small Farm Center for over 8 years. During her time with the Center, she has secured over $8 million in federal and state granting funding for agricultural projects and programs to benefit small farmers across West Virginia. Prior to which she managed the state’s most successful farmers market for four years and aided in the growth of sales to almost $500,000 annually. She has a vegetable and herb garden along with fruit trees in Morgantown where she resides with her spouse and toddler.

Shawn Singer

Treasurer

Shawn has an Associate Degree from Glenville State College and has worked in the pharmacy industry for 19 years. Five years ago, Shawn started Fresh Start Market as a flower and produce market, and it quickly expanded to offer local meats, eggs, salsas, jams, and more. She focuses on high-quality produce, transparency, and community outreach, hosting workshops for farmers’ market vendors and events for local children. She has a passion for West Virginia agriculture and would like to see more farmers join the movement to provide more tasty, homegrown, pesticide-free vegetables to our communities.

Fiona Harrison

Fiona was born in California and grew up a beach girl. She had no interest in local foods, agriculture, or seasonal eating (everything is always in season in CA!). Fiona graduated from Humboldt State University with a degree in Natural Resources and has always loved the outdoors, nature, camping, and hiking. She worked all over the West for the National Park Service, the USDA Forest Service, the Bureau of Land Management, and California State Parks.

She moved to West Virginia in 2001, and in 2009, after five years in the wine industry, she decided to start a small farm. She was a vendor at the Charles Town Farmers Market for five seasons, and she took over managing that market in 2012. Along with a market committee, she grew that market from just a few vendors in 2011 to over 40 vendors on the books in 2015. It is one of the premier markets in the state and continues to foster a sense of community and friendship on Saturday mornings.

Fiona maintains a flock of approximately 50 laying hens, a garden, and seven cats. In addition to being at market, she can be found in the garden cursing at the honeysuckle, declaring death to the chickweed with her flame weeder, and waging war on the groundhogs that insist on chewing holes in her fence.

Dr. Carol Greco

Dr. Carol Antonelli-Greco is a family medicine doctor based in Wheeling, WV. She received her medical degree from the West Virginia School of Osteopathic Medicine and has been in practice for more than 33 years. She is passionate about nutrition and its effect on her patients’ health and well-being. Through her work with Health Right, she has assisted with the formation of a group called FARMacy and has written a blog titled “Fast Food May Be Your Last Food”.

“FARMacy” was established to educate people that healthy food is medicine. Carol passionately works to promote the health of patients with the understanding that convenient, unhealthy food permeates our culture and that people are in a hurry, too busy, and too stressed. She is dedicated to the promotion of people eating locally grown foods as a prescription for a healthy life.

Dr. Megan Govindan

In her role with the West Virginia University Institute for Community and Rural Health (ICRH), Dr. Govindan serves as Primary Investigator to the USDA Increasing Land, Capital, Market Access Cooperative Agreement Program – Working Lands of Central Appalachia.

Before joining the ICRH, Dr. Govindan provided research and evaluation support as a Research Associate at the WVU Health Affairs Institute and served WVU as a faculty member for 13 years. Dr. Govindan has extensive experience in food systems and using research to connect community health advocates, public health professionals, and public advocacy groups.

Chris Wallace

Meet Chris Wallace, the Agency Director at Vandalia Digital, where he oversees a comprehensive suite of digital marketing services. Born and raised in Wayne, WV, Chris spent most of his adult life in Huntington before finally settling in Charleston with his wife, Katherine, and two daughters.

Aside from his passion for helping local businesses grow and succeed, Chris enjoys traveling and exploring the great outdoors. He has a long history of supporting local farmers and farmers’ markets, providing valuable marketing consultation as well as printed products, labels, and signage. With his extensive expertise and dedication to his clients, Chris is a new addition to the Board but brings a wide range of insight.

Kristin DeBoard

Kristin DeBoard is a lifelong resident of Williamson, WV. She currently works with the outreach team for Williamson Health & Wellness Center as the Marketing & Nutrition Manager.

In 2009, after the birth of her second child, Kristin began to prioritize healthy eating and started learning more about local foods and nutrition. While studying local food trends, she acquired backyard chickens for fresh eggs, a backyard garden with raised beds full of greens, and a newfound love of soap making. While discovering her passion for these activities, Kristin began to volunteer at the Williamson Farmers Market, assisting with cooking classes and helping with preparations for a new community food hub. Simultaneously, she was also selling eggs and soap at the market as a new vendor.

In 2016, Kristin left her full-time job to pursue an AmeriCorps position as a Community Foods Organizer for the Williamson Health & Wellness Center, and from here, really dug into the capacity-building side of the local food movement that she had never seen. After the one-year term expired, she was hired on permanently as staff for the Williamson Health & Wellness Center and Williamson Farmers Market, where she has been since 2017. Currently, Kristin oversees several grant-funded nutrition initiatives, community nutrition programming, and the Williamson Farmers Market. Kristin is an avid hiker, loves the outdoors, and still gardens in the backyard and community garden.

Kristin has an Associate Degree in Healthcare Administration and a certificate from the International Sports Sciences Association (ISSA) as a Certified Nutrition Specialist.

Annie Humes

Annie Humes grew up in the Virginia Piedmont region, made her way to Charlottesville, VA to attend UVA, and then to New York City, where she lived and worked for close to a decade. When she arrived in Pendleton County in 2019, she knew she had found her home for good. Humes is a lifelong local food advocate and has spent her career exploring many intersections within the food system. With experience in specialty grocery, value-added artisanal product procurement and marketing, as well as significant public-facing food business operations, she has focused her work on food system development and support in the Potomac Highlands region for the past several years.

She serves as the coordinator for the Pendleton County Farmers Market, where she works year-round to grow opportunities for local artisans and farmers to share their products with the local community in Pendleton County, and to encourage investment in these goods. She also operates an independent consulting firm, Workman Works, providing small businesses and organizations with support as they develop the skills, knowledge, professional resources, and capacities necessary for successful growth.

She is a passionate gardener, currently planning a half-acre food forest home garden, a homeschool mother of her son, and each year assists with one of West Virginia’s only Sycamore syrup producers during the sugaring season.

Past Board Members

Evan Osbourne, Capitol Market
Candace McDonald, Capital Market
Sandy Burky, Bürki Enterprises
Jillian Jones, GC Services Limited Partnership
Jenny Hudson, Williamson Farmers Market
Ruby Daniels, West Virginia Forest Farming Initiative
Cathy Hervey, Family Roots Farm
Lisa DuMars, The Garden Path
Quincy Gray McMichael, Vernal Vibe Rise
Terry W. Hudson, Hudson Farms
Susan Maslowski, Mud River Pottery and Produce
Deaonna Crowe, Clarksburg Farmers Market
Buck Edwards, Buckhannon Area
Stacy Marteney, Buckhannon-Upshur Farmers Market
Dina Foster, Putnam Farmers Market
Shelly Keeney, The Wild Ramp
Steve Coleman, Clarksburg Area Farmers Markets
Janet McDaniel, Monroe Farmers Market
Larry Lower, Berkeley Springs Farmers Market
Kellie Boles, Jefferson Farmers Market
Carrie Brainard, Calhoun & Wirt Farmers Markets

Craig Canterbury, Jackson County Farmers Market
Ann Conageski, Parkersburg Farmers Market
Jack Dunbar, Breezy Heights Farm, Sinks Grove
Lesa Gay, South Morgantown Community Farmers Market
Steve Martin, Romney Farmers Market
Melissa Lewis, Putnam County Farmers Market
Savannah Lyons, Fayette County Farmers Market
Rachel Moran, Interim Appointed, Monroe Farmers Market
Katy Orr, Orrs Farm Market, Martinsburg
Bill Reebel, Mason County Farm Markets
Ann Sandor, Interim Appointed, Morgantown Farmers Market
Susan Sauter, Morgantown Farmers Market
Brenda Shiflett, Morgantown Farmers Market
Pam West, West Farm, Lewisburg
Joel Wolpert, Elkins Farm Market
Deb Workman, Bridgeport Farmers Market
Brenda Hunt, Barbour County Community Garden
Tom Myslinsky, Grow Local Go Local
Elizabeth Spellman, Fayette County Farmers Market

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