Farmers Market Planning Toolkit: A 3-part resource guide, designed to help WV farmers markets get organized, promote themselves and have a thriving pool of vendors!
- Part 1 – Marketing Your Market
This toolkit is designed to help your farmers market develop a brand identity and promote and market itself.
- Part 2 – Structure, Management and Finance.
The purpose of this toolkit is to lay out the business and finance elements of starting and coordinating a farmers market in West Virginia.
- Part 3 – Vendor Recruitment and Retention
This toolkit focuses on retaining and recruiting vendors to sell at your market.
So You Want to Start a Farmers Market…
A how-to guide on starting a new farmers market in your community. Also a useful tool for existing markets to evaluate their success! Developed and provided by the WVFMA.
Free posters to inform SNAP/EBT participants about buying plants and seeds at your farmers market with their benefits.
Insurance FAQs: download here
Have concerns about insurance issues? This guide covers those questions!
SNAP/EBT TOOL KIT
The Virginia Farmers Market Managers Association has put together a collection of documents to help with SNAP/EBT programs. It’s important to note that some of this info is specific for Virginia only, but we think there are definitely some useful documents that West Virginia Farmers Markets could utilize–especially the info about applying for grants, looking at example budgets, or the ideas to bring more SNAP/EBT purchases into your market.
The West Virginia Farmers Market Association (WVFMA) is committed to creating and providing resources and support for the farmers markets of West Virginia. This toolkit was created to enhance community involvement in farmers markets. Our goal in this project is to encourage healthy eating and educate youth at farmers markets in West Virginia about produce and agriculture. This digital toolkit and the WVFMA PoP Club Passport when used together will invite community members of all ages to participate in farmers markets. We hope that this toolkit helps create an outline for farmers markets to create their own sustainable Power of Produce (PoP) Club.