Giving Tuesday

Giving Tuesday was created in 2012 as a simple idea: a day that encourages people to do good. Over the years, it has grown into a global movement that inspires hundreds of millions of people to give, collaborate, and celebrate generosity.

The WVFMA is encouraging donations to support programming that benefits the West Virginia food system:

• Create 10 Power of Produce (PoP) Clubs to encourage the next generation to choose locally grown produce. PoP Clubs help children aged 5-12 choose fruits and vegetables available at the farmers markets through education and engagement with local farmers. Each child starts out with a passport and a produce voucher that they can spend with specific produce vendors at the market. They may participate in food sampling, daily fun activities, and ask questions about the different produce available for purchase with their vouchers.
• Establish 5 FARMacy WV program locations to feed 125 West Virginia families. This incentive program benefits participating producers and encourages participants to make mindful choices about their health, wellness, and nutrition. Funds support facilitation of partnerships with healthcare providers and develop ongoing community wellness.